ABOUT ME.
Born in 1998 and from Selangor, Malaysia, I’ve been immersed in the world of art and design since
primary school.
With 7 years of professional experience, I’ve worked across e-commerce, social media, advertising, and creative campaigns. My career journey has taken me from the skincare industry to major platforms like Shopee, creative agencies like SearchGuru, and now Dododots, where I work as a Senior Graphic Designer creating visual content across e-commerce, social media, advertising, EDMs, product launches, and licensed collaborations.
I specialize in Adobe Creative Suite, focusing on Photoshop, Illustrator, and After Effects, with a diverse skill set spanning design, photography, and video editing.
Throughout my career, I’ve worked with brands such as Dododots, Domino’s, Watsons, Shopee, GoCar, Renault, AIG, Kapten Batik, Manulife and more, creating impactful visual content across different platforms and audiences. In addition, I’ve built a strong freelance portfolio covering branding, print design for film sets, social media content, product design, and more.
WORK EXPERIENCE
2025 - Present
Senior Graphic Designer |
Lead Designer
Dododots
As the first in-house designer and creative lead at Dododots, I established the brand’s visual identity and creative direction from the ground up, spanning digital, print, retail, packaging, product and merchandise design. I lead creative for regional retailers including Watsons, Guardian, Sephora, BIG Pharmacy and Caring Pharmacy across 10+ markets, while managing interns and freelance designers across multiple countries.
Milestone : New product launches, Licensed products, Leading designers, Workshop Today @ Apple
2022 - 2025
Senior Graphic Designer
Foundry by SearchGuru
As a graphic designer at a creative agency, I develop and curate visuals and content for a diverse portfolio of clients, including Domino's, Manulife, Storhub, Kapten Batik, Maybank, AIG, GoCar, Case and etc. My work encompasses a range of creative campaigns, digital ads, and retainers, where I manage the entire process from brainstorming and idea pitching to storyboarding and final execution. Additionally, I contribute as a videographer and editor, ensuring the delivery of high-quality, impactful projects that engage audiences and meet client objectives.
Milestone : Winning a number of pitches, getting promoted, Curating New AR filters, and serving as team building head.
2021 - 2022
Marketing Associate
(Graphic Designer)
Shopee Mobile Malaysia Sdn Bhd
As a designer in the Fashion team at Shopee, I managed all e-commerce visuals and campaigns related to various fashion brands. My responsibilities included overseeing 3-5 major campaigns weekly, which encompassed campaign banners, ad-hoc campaigns, medium/cluster campaigns, weekly visuals, and visuals for initiatives like Style by Shopee and Bazaria Shopee. This role required close collaboration with cross-functional teams to ensure the successful execution of visually compelling and effective marketing materials.
Milestone : Led initiatives like Bazaria Shopee and Style by Shopee, managed major clients independently, and received positive reviews.
2020 - 2021
Junior Creative Designer
Glampick Sdn Bhd
In my role as a designer and photographer, I worked collaboratively within a team to manage tight deadlines for clients such as Watsons, Hermo, Shopee Mall, LazMall, and various in-house projects. My responsibilities included creating creative ads, social media postings, e-commerce banners, and promotional materials. Additionally, I designed website banners and digital ads while overseeing photography tasks, including product shoots and photoshoots for digital postings, such as those for Glampick and Watsons' social media accounts.
Milestone : Learned POSM, on-ground events, and print technology.
2020 - 2023
Freelance Designer
As a freelance designer for various startups, I specialize in print designs for film sets, branding and corporate identity systems (CIS), packaging and product design. I create brochures and flyers for corporate clients, provide photography for skincare products, and develop social media posts, posters, and digital ads. Additionally, I design e-invitations, CVs, and personal portraits.
Milestone : Managed various projects independently, enhancing communication skills and working with diverse backgrounds.