GoCar
Social Retainer
From 2023 to the present, I have been curating social media content for GoCar Malaysia across platforms like Meta and TikTok. This involves creating posts for various brand-related campaigns, festive promotions, and contests. My work covers five key business units: GoCar Share, GoCar Subs, GoCar EV, GoCar Garage, and Cuba Beli. Each post is designed to engage the audience while highlighting the unique services and offerings of GoCar's diverse business segments.
RENAULT
Social Retainer
From 2023 to 2024, I developed social media posts for Renault Malaysia. Being in the automotive industry, this role required a high level of detail and precision, particularly when dealing with car specifications and features. I focused on maintaining Renault’s core branding while creating engaging posts that resonate with the target audience and effectively showcase their vehicles.
MANULIFE
Social Retainer
From 2022 to mid-2023, I created social posts for Manulife’s social pages (Facebook, Instagram, and LinkedIn), including static designs, motion graphics, and videos. I maintained a corporate look while strictly following their branding guidelines, delivering visuals that aligned with their identity. Working with an insurance client taught me how to infuse creativity into a structured corporate style, ensuring a polished and engaging presence across platforms.
K-SKINCARE
Social Retainer
From 2020 to 2021, I created social posts for various K-skincare brands such as COSRX, Yadah, Abib, Ariul, and more. I curated visuals for platforms like Watsons, Hermo, AEON Mall, and individual brand pages. During this period, I managed around 12 brands, ensuring that each visual adhered to their unique style and branding guidelines, delivering tailored content across multiple platforms.
QL EGGS
Social Retainer
From 2024 to 2025, I led the social media content creation for an F&B egg brand, from pitching and winning the account to curating engaging visuals. I explored a fresh approach, blending lifestyle storytelling with mixed media to elevate the brand's presence.
