Banyak Pattern | Kapten Batik
RAYA FILM IDEA 2024
Our aim was to illustrate the diverse patterns in life that reflect the richness of Malaysian cultures, inspired by the Lebaran collection. We developed this concept into a film proposal that showcases these cultural motifs.
As part of the executive team, I played a crucial role throughout the production pipeline. In pre-production, I focused on elements such as wardrobe selection, script development, and overall creative direction. During the production phase, I was actively involved in overseeing the on-set execution to ensure our creative vision was fully realized.
Additionally, in post-production, I worked on creating cutdowns to adapt the film for various advertising formats. We further translated this concept into visually engaging ad visuals, enhancing the campaign’s reach and resonance.
Mainan | Kapten Batik
RAYA FILM IDEA 2024
For the Mainan Collection, we developed a series of 2D animated videos centered around a “balik kampung” storyline, highlighting the traditional games listed in the SKUs as an integral part of kampung culture.
As the lead designer for this account, I was involved throughout the project—from initial brainstorming and conceptualization to detailed storyboarding. Once the storyboard was finalized, we collaborated with a third-party animator who brought our vision to life in the final animation.
Additionally, we adapted this concept into ad visuals, expanding the campaign’s impact across various platforms.
What's Your Pattern? | Kapten Batik
GAMIFICATION CAMPAIGN
For the What's Your Pattern? gamification campaign for the Shape of Life collection by Katen Batik, we created an interactive quiz experience.
Participants could scan a QR code to access the quiz, where they answered a series of fun, Malaysia-themed questions designed to reveal their “Malaysian nickname” based on their responses. Completing the quiz also gave them a chance to win vouchers.
This engaging activation brought a playful, personalized connection to Malaysian culture, resulting in high engagement and a strong response from participants.